Laboratory Photography isn’t a weird science

Boosting your marketing starts with great photography, especially for labs trying to communicate their complex services without overwhelming people with too much science.

It can be tricky to appeal to both newcomers and experts in your field, but it’s been done successfully.

Herrco cosmetics is a perfect example of how bright, innovative and clean photography conveys the perfect message for a modern progressive business that specialise in cosmetics.

Blanc Creative delivered a full service of imagery for an extensive project at Herrco, that included Commercial Photography, multiple video productions and drone imagery.

Adding Laboratory photography to your marketing is a great move, whether it’s on your website, social media, or in brochures.

Here’s how to make sure you get the most out of your lab photography:

Plan Ahead for what you want from your laboratory Photography:

Decide what aspects of your lab you want to show off. Wide shots that show the layout, cleanliness, organisation, and scale of your lab.

You might also include elements that make your workplace unique, like eco-friendly practices, art, or communal spaces.

Think about where these photos will go, like your website or social media, so your photographer knows what you’re aiming for.

Show Your Photographer Around:

Start by giving your photographer a detailed tour of your lab. Introduce them to your team members along the way. This step is crucial as it allows the photographer to get a feel for the lab’s environment and understand how your team works together.

By familiarising themselves with the space, they can identify the most visually appealing areas and plan their shots. Also, having this initial introduction helps put your team at ease with the photographer’s presence, leading to more natural and genuine photos.

This approach ensures the photographer can capture the essence of your lab and team dynamics effectively.

Get Ready for your Laboratory Photography:

Taking the time to tidy up the lab and dress neatly can really improve your photos. It may seem a bit much to worry about outfits or hairstyles, but it’s worth it for photos that look professional.

Before any laboratory photography starts, make sure lab coats are clean and that work areas appear as neat and clinical as possible. This will help to portray the sterile environments that audiences associate with the word laboratory.

Lighting is Key:

Good lighting makes a huge difference. Natural light is best, but labs often need a bit of help. Work with your photographer to figure out the best setup, ensuring they have access to windows or space for lighting gear if needed.

Editing:

Don’t worry about this part. You’ll always receive edit images. If a photographer wants to deliver photographs straight out of the camera. That’s probably a good reason to avoid.

Think about video Production:

Taking your marketing to the next level often means stepping into video production. Videos offer a dynamic, detailed view of your lab, your team, and your products, bringing everything to life in a way that photos just can’t match.

At Blanc Creative, we focus on providing affordable video services for all types of businesses, whether you’re in manufacturing or research and development. We create promotional videos that help your business stand out in a crowded market.

Video content is now more popular than traditional lab photos, largely because of the rise of social media, short-form content, and video platforms.

It’s hard to find a platform where video isn’t making an impact, including professional networks like LinkedIn. Incorporating video can make your online presence much more engaging.

We hope this has shed a little light on the type of things you should expect from your Laboratory Photographer and help you to make some informed choices before you proceed with your next project.

For further informartion about all of our services, why not head over to our Home Page and take a look around, or reach out and speak with us today about your visions and goals on E: [email protected] or M: 07871 364041