# Corporate headshots for Norwich Research Park

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Corporate Headshots for Norwich Research Park: Real People, Real Places, and Knowing When to Break Your Own Rules When we photograph corporate headshots at Norwich Research Park, we are working for an organisation we know inside out. Anglian Innovation Partnership, the team that runs the Park, is one of our long standing clients, and we work with them most months across a whole range of projects. Photography is just one part of it. This post focuses on the portrait and headshot side of that relationship, and on a job that tells you a lot about how we work, because it is the one time we deliberately set our usual style to one side. Who Anglian Innovation Partnership are Most people in Norfolk have heard of Norwich Research Park. Fewer know it is run by a dedicated management company called Anglia Innovation Partnership, usually shortened to AIP. The science happens at the world famous institutes on the campus, names like the John Innes Centre, the Quadram Institute, the Earlham Institute and The Sainsbury Laboratory. AIP is the team that makes the whole place work, handling the property, the community, the events, the marketing and the job of attracting new businesses to one of the largest concentrations of food, health and life science research in Europe. The campus serves four global markets, agri-biotech, food biotech, industrial biotech and med-tech, and sits at the centre of a research community more than thirty thousand strong. When AIP's people appear on a website, a banner, a pitch deck or in the press, they are representing all of that. The imagery has to carry the same confidence as the science around it. How we normally shoot: natural light, real environments Here is the thing that makes us different from a lot of headshot photographers. We do not default to studio lighting. We pride ourselves on natural light and real environments, photographing people where they actually work, using the light that is already there and the surroundings that tell the story of who they are. It looks more honest, it feels more human, and it gives you portraits that look like real people in a real place rather than rows of faces stuck on a grey backdrop. For most of our work with AIP, that is exactly the approach. Environmental portraits around the campus, people in their offices and shared spaces, natural and relaxed. It is our house style for a reason. It works. The exception: when the brief needed studio lighting for corporate headshots Knowing your default is only half he skill. The other half is knowing when to break it. One particular project with AIP called for something different, and recognising that is exactly what separates a professional from someone who just owns a camera. The Park was producing new branding material, and key individuals were going to be photographed and then cleanly cropped out and placed onto banners, posters and large format campaign graphics across the campus. When people are going to be cut out of their background and dropped onto branded layouts as, in effect, poster people, natural environmental light will not do. You need absolute consistency between subjects, clean even lighting and a controlled background that crops out perfectly. So for that part of the job we brought in studio lighting, deliberately and for a specific reason. That same shoot also included the natural, environmental team portraits we are known for, covering people across the organisation from the chief executive down to reception. So in a single project we delivered both: relaxed, real portraits in natural light for everyday use, and a precise, studio lit set of key individuals built specifically for branding and cut-out work. Two completely different approaches, chosen on purpose, for two completely different jobs.   Why this matters for you It is easy to find a photographer with a single look. It is harder to find one who reads the brief, understands what the images actually need to do, and chooses the right method accordingly. If your portraits are for

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