# Case study: Webbs Jewellers of Holt.

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## Description

Bringing Webbs Jewellers story to life: Our work with Out Thought Agency and Webbs of Holt. Holt sits quietly on the edge of the North Norfolk coast, the sort of town where people still pop into the same shops their parents visited. It's is widely regarded as the 'second home town of affluent Londoner's and "the handsomest of Georgian towns". It has a reputation for its high-end independent shops, art galleries, and, most notably, as the home of the prestigious Gresham's School. One of those shops is Webbs Jewellers, can be found nestled at 34 High Street, For more than 35 years it has been the place locals and visitors , Webbs Jewellers, has been a go for a wedding ring that actually means something, a vintage piece with real history, or a one-off commission that will be handed down. It's not you usual high street chain, it's much more than that. It is a proper family business: founded by Nick Webb, who cut his teeth making pieces for Asprey and Cartier, and now run by his son Olly, a master jeweller and qualified gemologist who still works at the bench in the workshop out the back. Last year the team at Webbs Jewellers decided it was time for a gentle refresh. Not a full reinvention – that would have felt wrong – but a clearer, more cohesive way of telling their story to the growing number of people discovering them online. They turned to Alex Flatt and the crew at Out Thought Agency in Norwich. Out thought handle brand strategies, business identities and offer bespoke websites website and design elements for all sorts of companies who need a little help in getting more brand attention. Based in the centre of Norwich, their client base spans the UK. At Blanc Creative, we've had the pleasure of working with Alex and his team on a number of projects both in Norfolk and London (including the amazing Electric Barge rebrand, which is a completely different story that you can read about right here.) As a Digital Image Agency, our brief was straightforward: To create a set of incredible Webbs Jewellers commercial photographs and,  a short film that would sit comfortably alongside the new “Webbs Blue” palette, the refined typography that now reads “Webbs of Holt”, and the overall feeling of quiet expertise and genuine care. Heading the whole project, Alex wanted visuals that felt modern without shouting about it, and that would let online visitors feel the weight of a ring in their hand or hear the soft tap of tools in the workshop. Now we absolutely thrive on projects like this. When an agency we respect has already done the hard thinking on strategy and audience, it leaves us free to concentrate on what we do best: making pictures and moving images that actually work. No grand theories, just clear communication, photographs people linger on and clean film that showcases the Webbs Jewellers, re-defined. First, we listened! Alex sent over the new brand guidelines, mood boards and a short list of what the refreshed identity needed to achieve: warmth, precision, heritage without stuffiness, and a sense of place. We spent an afternoon on a call walking through the customer journey – from someone browsing engagement rings on their phone in London to the moment they walk through the door in Holt and meet Olly or one of the team. The photos and film had to bridge that gap. A week later we drove up the A140 with the van packed. It was one of those bright Norfolk mornings where the light is clean and low. We parked outside the shop, unloaded, and spent the first hour just wandering round with Olly and the team, cups of tea in hand, asking questions. Where do you source the antique pieces? How long does a commission usually take? What does “care” actually look like day to day? Those conversations shaped everything that followed. The shoot: workshop, gems and real people at Webbs Jewellers The workshop is small – just enough room for a couple of benches, a safe, and shelves of tools that have been sharpened and oiled for decades. Lighting it properl

## Image

https://blanc-creative.com/wp-content/uploads/2026/02/Webbs-18.webp

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